Japan has announced plans to introduce fluffy and sleeping dogs to its popular pet markets to make them more popular in the country.
The dogs, which are known in Japan as トルプラッシュ (トルポース) or トラップラク (トラプポク), are a form of dog with fluffy ears and are available in three varieties.
The first one, the Turturisu, is priced at around ¥300,000 ($3,500).
A second, the Taiko, is cheaper at around $20,000.
And the third is a plush toy dog named Kami-san, which is about 1,200 yen ($9).
The new Turturu will be introduced next year.
On top of the new fluffy Turtures, the Japan-based company is also introducing a dog with a fluffy nose.
The new dog, dubbed “Naru-san,” is priced between ¥10,000 and ¥20,400 ($3 to 4,200 to $6,600) for the Japanese market.
The Turturus are also available in other markets such as the United States, Canada and Australia.
The dogs have been around for decades and are known for their fluffy appearance, but now they are being marketed in a more adult and trendy way.
“We have a need for dogs that can adapt to their surroundings,” said Masaru Sakurai, a senior vice president at Japan-focused marketing firm Kishinsha.
For now, the company is working on a soft toy version, and plans to release the new Tuff and Tuff-style products in early 2019.
There are currently more than 300 million Turtursis in the Japanese pet market, with many being adopted out by pet stores.
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